Research from the Index shows that 68% of consumers want images and 50% look for video content to engage with on social media, putting them far higher then simple text-only content. Whilst platforms such as Instagram are based around image sharing in posts, using images or videos is a useful way to better engage with…
43% of consumers have increased their use of social media to discover new products and brands, according to survey results by Sprout Social. For many, the way to find out what’s available is through social media platforms such as Instagram. As social media becomes the first step for many customers to discover brands, profile optimisation…
The 2021 state of video marketing survey by Biteable found that 61% of marketers see video content as a “very important or extremely important” part of their marketing strategy. In 2020, video marketing was successful as more people turned online, with 49% of marketers saying that videos help them better engage their audience, with 52%…
Statistics by Sprout Social report that 91% of people believe in social media’s power to connect people, with 64% wanting brands to connect with them. Consumer expectations for brands have shifted from a decade ago, with 72% asked saying that they went brands to be positive contributors to society, with 64% highlighting a need go…
Instagram has seen a highly successful year, as engagement for brands increased in 2020 to 6.39%, increasing from 1.08% in 2019 and 1.16% in 2020 This contrasts with Facebook which saw a smaller increase of just 1.44% in 2020, with the average engagement rate across all industries being 0.26% The statistics, from Social Insider, also…
Facebook has announced it is testing news feed topic exclusions to allow for more brand safety for advertisers, allowing them to choose if their adverts are put with potentially sensitive content Categories such as Crime and Tragedy, News and Politics and Social Issues are being used in the test, with advertisers able to pick which…
Google has announced that its multimedia story-telling format Web Stories is an inner advertising function similar to the company’s global ads system Web Stories, which was originally named AMP Stories, struggled to meet popularity expectations at first and has taken time to grow. Before the only way to advertise with the format was to use…
With yesterday being International Womens Day, many social media accounts for companies were posting about it. From messages thanking their female members of staff, to empowering posts about equality and raising funds for womens rights charities, there was a wide array of social media being used for good. However, there is always some attempts that…
Tik Tok has announced a partnership with brand safety platform OpenSlate to help make sure that adverts and branded content do not appear near questionable content on the platform This will allow advertisers to select where their adverts run on the app, helping avoid potential concerns of products being displayed next to harmful, controversial…