Millions in ad spend will be invisible to advertisers as Google changes search term report

  Google has begun to notify advertisers that they will stop showing search queries that triggered their adverts where there is not “significant” data The search engine giant has not said what defines “significant” for them and has left many advertisers both confused and angry with the little communication around this announcement Digital agency Seer…

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Ecommerce lifts Cargojet as influx of deliveries rises company earnings

  Whilst many areas of the aviation industry have suffered in 2020, Mississauga based cargo airline Cargojet has seen a profitable 3rd quarter of this year Using extra safety measures to keep operating, the cargo company has profited from the influx of deliveries caused by the rise in ecommerce In total, CargoJet finished September with…